He went on to explain that 30% is an “enormous markup,” noting that when grocery stores sell things like Amazon or Steam cards, they mark them up around 10 to 15 percent, and when a credit card company processes said transactions, they take about 2.5 to 3.5%. “Why did Activision, EA, and UbiSoft break away and build their own stores from scratch? Because it’s way more profitable to sell their games that way than to give 30% to a store,” he continued. The private company is the maker of Fortnite, one of the worlds most popular games, with over 400. It’s in stark opposition to the 30/70 revenue-sharing split that has been seen for quite some time as an industry standard, as with platforms like Steam, the store’s biggest competitor. Tim Sweeney is cofounder and CEO of Cary, North Carolina game developer Epic Games. Forbes estimates founder and CEO Tim Sweeney now has a net worth of 7.4 billion, up from 4.7 billion after its previous funding round just eight months ago. You drop a good chunk of change on a video game youve been wanting, only to have that. Tim Sweeney TimSweeneyEpic Follow TimSweeneyEpic Late last night, Apple informed Epic that Fortnite will be blacklisted from the Apple ecosystem until the exhaustion of all court appeals, which could be as long as a 5-year process. This leaves 88 percent for those who create the games. Everyone has been there and felt that specific kind of pain. The Epic Games Store takes a 12 percent cut of revenue from those who opt to put their games on the platform. Why 12%? We chose this number to provide a super-competitive deal for partners while building an enduring and profitable store business for Epic.įrom that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale. “From that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale.” “Why 12%? We chose this number to provide a super-competitive deal for partners while building an enduring and profitable store business for Epic,” wrote Sweeney.
Epic Games founder and CEO Tim Sweeney took to Twitter to explain why the Epic Games Store takes just 12% of revenue from its clients.
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